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To publicize e-village, Capitec created a buzz with internal marketing that excited employees and drove them to log onto the online “village” powered by the SumTotal talent management platform. Capitec published an internal newsletter to educate employees about e-village months in advance of the launch of the system.
“To inform and energize employees about e-village, we also gave out more than 2,000 earphones wrapped in packaging with the e-village logo,” said Stassen. “Employees could use the earphones to listen to their customized learning and development programs delivered via SumTotal’s system.”

